Insights Subscription Marketing Modeling & Analytics Strategy

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

Insights Nonprofit Strategy

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

Compliance Strategy

There are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...

Insights Nonprofit Strategy

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

Compliance Strategy

Achieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part of...

Insights Programmatic Strategy Advanced TV

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

Insights Nonprofit Strategy

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

Insights Programmatic Strategy

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

Insights Modeling & Analytics Strategy Direct Mail

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

Insights Modeling & Analytics Strategy

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...