Alliant Blog

Don't Let Turnover Damage Your Brand's Data Strategy

How to Manage the Loss of a Data Partner

What You Need to Know About the Upfronts and CTV

How to Enhance the Customer Experience with Data Collaboration

Why Data Cooperatives May Be a Path Forward for Identity Solutions

Topic: Strategy

Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...