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Topic: Strategy

Insights Modeling & Analytics Strategy Direct Mail Optimization

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Mareena Maki on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights Nonprofit Strategy

Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

By Michael Berger on December 2, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

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Compliance Strategy

Preparing for CCPA

By Mitchell Eisenberg on November 7, 2019

There are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...

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Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Michael Berger on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

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Compliance Strategy

Benefits of Achieving Data Security Certification

By Mitchell Eisenberg on July 12, 2019

Achieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part of...

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Insights Programmatic Strategy Advanced TV

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

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