Company News Modeling & Analytics Programmatic Strategy

Last updated: March 2023

Insights Modeling & Analytics Strategy Data Enrichment

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Insights Strategy Data Enrichment

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

Insights Modeling & Analytics Programmatic Strategy

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...

Insights Subscription Marketing Strategy

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...

Insights Facebook Programmatic Strategy Advanced TV Optimization

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

Insights Subscription Marketing Strategy

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

Insights Strategy Advanced TV

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Insights Events Industry News Strategy

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to spread...