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Company News

New Season, New Growth

By Julie Viscardi on May 2, 2019

Spring brings eight new team members to Alliant As a new season begins, we are thrilled to welcome new faces at Alliant. With the addition of Boston and New York City offices in the past...

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Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Mitchell Eisenberg on April 4, 2019

A New Link in the Secure Data Supply Chain Note:This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification.You can download the...

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Insights Programmatic Strategy Advanced TV

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

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Insights

The Video Game Industry Levels Up, Once Again

By Andrew Nestico on November 30, 2018

The numbers are incredible. According to The NPD Group,U.S. consumers spent $9.1 billionon gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is a...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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Company News

Matt Frattaroli Joins Alliant as VP of Digital Platform Sales

By Julie Viscardi on April 3, 2018

MarTech and eCommerce veteran poised to expand Alliant’s digital marketing programs “Success in data-driven marketing starts with a solid foundation. That’s what drew me to Alliant. Our...

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Company News

HVDMA Selects Alliant’s Chris Morse as Young Professional of the Year

By Kaitlin Dunn Troutman on December 7, 2017

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday,...

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

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