Insights Modeling & Analytics Strategy
We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...
Continue ReadingAlliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
Harness the potential of first party data across channels
Be indispensable to your clients
Deliver superior targeting to today’s media buyers
Accelerate strategic value for customers
Powering the future of TV Advertising
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For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.
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Data GovernanceInsights Modeling & Analytics Strategy
We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...
Continue ReadingAlliant is excited to announce apartnership with RTBiQ, the cross-device, cross-format ad platform.
Continue ReadingOnboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...
Continue ReadingThere’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?
Continue ReadingSpring is in the air and with the arrival of warmer weather retailers traditionally look forward to a boost in traffic to their brick-and-mortar stores. However, with accelerating changes...
Continue ReadingIt’s now easier than ever to find responsive audiences when and where you need them.
Continue ReadingCreating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...
Continue ReadingAlliant is pleased to announce the release of 199 new digital audiences, now available in all major ad-tech platforms. These segments blend a unique source of transactional, auto, social,...
Continue ReadingAlliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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