Company News

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday,...

Insights Modeling & Analytics Strategy Direct Mail

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

Insights Modeling & Analytics Strategy

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

Company News Programmatic

Alliant is excited to announce apartnership with RTBiQ, the cross-device, cross-format ad platform.

DataHub Membership Facebook

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...

Insights

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Company News

Spring is in the air and with the arrival of warmer weather retailers traditionally look forward to a boost in traffic to their brick-and-mortar stores. However, with accelerating changes...

Company News

It’s now easier than ever to find responsive audiences when and where you need them.

Insights

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

Events