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Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

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Company News Programmatic

An Alliant Partnership Means More Qualified Audiences for RTBiQ Users

By Christopher Morse on August 24, 2017

Alliant is excited to announce apartnership with RTBiQ, the cross-device, cross-format ad platform.

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DataHub Membership Facebook

Being an Alliant Member Means Better Facebook Targeting, Too

By Rene Hamill on August 3, 2017

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...

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Insights

Choose the Right Audience for Your Campaign in 2 Steps

By Mitchell Eisenberg on July 20, 2017

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

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Company News

New Audiences for a New Season

By Eric Bratten on April 18, 2017

Spring is in the air and with the arrival of warmer weather retailers traditionally look forward to a boost in traffic to their brick-and-mortar stores. However, with accelerating changes...

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Company News

Alliant Audiences Now Available on Three New Platforms

By Kaitlin Dunn Troutman on March 10, 2017

It’s now easier than ever to find responsive audiences when and where you need them.

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Insights

Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It

By Eric Bratten on November 11, 2016

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

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Events

Meet Us at &THEN in LA

By Matt Frattaroli on October 3, 2016

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Insights Strategy Direct Mail

Four Tips for Using Your Favorite Model After the Merge

By Rene Hamill on August 15, 2016

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Company News

New Audiences, New Destinations

By Eric Bratten on June 14, 2016

Alliant is pleased to announce the release of 199 new digital audiences, now available in all major ad-tech platforms. These segments blend a unique source of transactional, auto, social,...

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