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Topic: Industry News

Compliance Industry News Strategy

What Marketers Should Know About Privacy Law Compliance in the U.S.

By Mitchell Eisenberg on May 16, 2022

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

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Insights Industry News

Let Data be your Guide in Uncertain Times

By Mareena Maki on April 25, 2022

Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience.

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Insights Industry News Advanced TV

Why Household Level Purchase Behavior is Important for TV Campaigns

By Matt Frattaroli on March 25, 2022

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

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Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

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Industry News Strategy

What Marketers Can Expect in 2022

By Mareena Maki on December 9, 2021

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

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Facebook Modeling & Analytics Industry News

How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

By Vonnet Kwan on November 16, 2021

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...

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Insights Events Industry News

Key Takeaways from AdExchanger’s Programmatic I/O 2021

By Mareena Maki on October 29, 2021

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

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Compliance Industry News

Acronyms, anyone? A privacy regulation update.

By Mitchell Eisenberg on June 25, 2021

While most of the country is just now breaking out of lockdown, state legislatures from coast to coast have been busy over the past 14+ months hammering out privacy laws. Here in the U.S.,...

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Company News Insights Industry News

DataHub Consumer Insights: Food & Beverage Home Delivery Trends

By Andrew Nestico on June 22, 2021

Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Eric Bratten on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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