Insights Industry News Programmatic
With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this...
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Insights Industry News Programmatic Advanced TV
Addressable TV, politics, pricing and more
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Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...
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Insights Industry News Programmatic Strategy
A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...
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Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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