Alliant Blog

Topic: Industry News

The Winding Road of Unique IDs

By Kaitlin Dunn Troutman on March 27, 2020

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...

Insights Industry News Programmatic

3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this change won’t...

Insights Industry News Programmatic Advanced TV

2020 Insights from Alliant’s Digital Team

By Chris Morse on December 30, 2019

Addressable TV, politics, pricing and more

Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Eric Bratten on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...