Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of...
Continue ReadingEvery industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of...
Continue Reading4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...
Continue ReadingNote: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most...
Continue ReadingInsights Subscription Marketing
For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...
Continue ReadingJust a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...
Continue ReadingA New Link in the Secure Data Supply Chain Note: This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the...
Continue ReadingInsights Programmatic Addressable TV Strategy
Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it...
Continue ReadingThe numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...
Continue ReadingThe numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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