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Insights Facebook Programmatic Strategy Advanced TV

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

Insights Subscription Marketing Strategy

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Insights Modeling & Analytics Strategy

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Insights Events Nonprofit

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

Company News Insights Industry News

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...

Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

Compliance Insights Industry News

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

Insights Strategy Advanced TV

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Insights Industry News

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

Insights Industry News

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...