The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...
Continue ReadingThe numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...
Continue ReadingThe numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War...
Continue ReadingInsights Programmatic Strategy
As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...
Continue ReadingInsights Subscription Marketing
Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...
Continue ReadingInsights Modeling & Analytics Strategy
We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...
Continue ReadingThere’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?
Continue ReadingCreating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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