Insights

The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...

Insights Nonprofit Strategy

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War...

Insights Programmatic Strategy

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

Insights Subscription Marketing

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

Insights Modeling & Analytics Strategy Direct Mail

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...

Insights Modeling & Analytics Strategy

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

Insights

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Insights

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of...

Insights Strategy Direct Mail

Insights Nonprofit