Alliant Blog listing page

Insights Events Subscription Marketing

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Insights Events

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails ­– and we took away new insights into current challenges for the media buying...

Insights Nonprofit Strategy

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

Insights Advanced TV

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable...

Insights Events

4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...

Insights Modeling & Analytics Programmatic Strategy

Last Updated: September 2021 Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to...

Compliance Insights

  Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most certifications...

Insights Subscription Marketing

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

Compliance Insights

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...