Insights Events Subscription Marketing
Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...
Continue ReadingInsights Events Subscription Marketing
Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...
Continue ReadingInsights Industry News Programmatic Strategy
A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...
Continue ReadingThe Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...
Continue ReadingEfficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...
Continue ReadingEvery industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable...
Continue Reading4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
Last Updated: September 2021 Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to...
Continue ReadingNote: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most certifications...
Continue ReadingInsights Subscription Marketing
For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...
Continue ReadingJust a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
Submit a Comment