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Topic: Insights

Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By Eric Bratten on January 21, 2020

First published by SAS

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Mareena Maki on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights Industry News Programmatic Advanced TV

2020 Insights from Alliant’s Digital Team

By Chris Morse on December 30, 2019

Addressable TV, politics, pricing and more

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Insights

[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Eric Bratten on December 3, 2019

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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Insights Nonprofit Strategy

Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

By Michael Berger on December 2, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

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Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Eric Bratten on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...

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Insights Events

Experience Alliant at IAB's Direct Brand Summit

By Eric Bratten on November 12, 2019

Join us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...

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Insights Events Subscription Marketing

Top Subscription Trends from SUBTA’s Recur

By Michael Berger on November 5, 2019

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

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Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn Troutman on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...

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Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Michael Berger on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

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