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Topic: Insights

Insights Events

Experience Alliant at IAB's Direct Brand Summit

By Eric Bratten on November 12, 2019

Join us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...

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Insights Events Subscription Marketing

Top Subscription Trends from SUBTA’s Recur

By Michael Berger on November 5, 2019

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

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Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

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Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn Troutman on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...

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Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Michael Berger on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

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Insights Advanced TV

Advanced TV Speak Made Easy

By Matt Frattaroli on October 15, 2019

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable...

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Insights Events

The Official Alliant Guide to the Digiday Media Buying Summit

By Eric Bratten on October 10, 2019

4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Tate Rogers on September 24, 2019

Last Updated: September 2021 Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to...

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Compliance Insights

Benefits and Challenges on the Road to Peace of Mind

By Mitchell Eisenberg on June 20, 2019

Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most certifications...

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Insights Subscription Marketing

Keep Your Negative Option Approach Positive

By Mitchell Eisenberg on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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