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Topic: Insights

Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Mitchell Eisenberg on April 4, 2019

A New Link in the Secure Data Supply Chain Note: This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the...

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Insights Programmatic Strategy Advanced TV

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

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The Video Game Industry Levels Up, Once Again

By Andrew Nestico on November 30, 2018

The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is a...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

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Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

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Choose the Right Audience for Your Campaign in 2 Steps

By Mitchell Eisenberg on July 20, 2017

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

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Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It

By Chris Hemick on November 11, 2016

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

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