OTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...
Continue ReadingOTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
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With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this...
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First published by SAS
Continue ReadingInsights Subscription Marketing Modeling & Analytics Strategy
As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
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Addressable TV, politics, pricing and more
Continue ReadingSneak Peek at Habit Number 3: Your first party data is just the beginning.
Continue ReadingWith often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...
Continue ReadingAlliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...
Continue ReadingJoin us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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