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Insights Subscription Marketing Strategy

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Insights Events Nonprofit

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

Company News Insights Industry News

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...

Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

Compliance Insights Industry News

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

Insights Strategy Advanced TV

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Insights Industry News

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

Insights Industry News

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

Insights Industry News

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining to...

Insights Events Industry News Strategy

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to spread...