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Topic: Insights

Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

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Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

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Insights

Choose the Right Audience for Your Campaign in 2 Steps

By Mitchell Eisenberg on July 20, 2017

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

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Insights

Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It

By Eric Bratten on November 11, 2016

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

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Insights Strategy Direct Mail

Four Tips for Using Your Favorite Model After the Merge

By Rene Hamill on August 15, 2016

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Insights Nonprofit

The Non-Traditional Donor: Fertile Ground for Nonprofits

By Michael Berger on February 26, 2016

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Insights

Key Insights from Winterberry Group’s 2016 Outlook

By Mitchell Eisenberg on January 18, 2016

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

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Insights

Four Take-aways from the State of the Union Every Marketer Should Know

By JoAnne Monfradi Dunn on January 13, 2016

The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done.The DMA recently released a blog...

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