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Topic: Insights

Compliance Insights

Benefits and Challenges on the Road to Peace of Mind

By Mitchell Eisenberg on June 20, 2019

Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most certifications...

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Insights Subscription Marketing

Keep Your Negative Option Approach Positive

By Mitchell Eisenberg on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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Compliance Insights

Which Data Security Standards are Right for Your Organization?

By Mitchell Eisenberg on May 16, 2019

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

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Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Mitchell Eisenberg on April 4, 2019

A New Link in the Secure Data Supply Chain Note:This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification.You can download the...

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Insights Programmatic Strategy Advanced TV

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

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Insights

The Video Game Industry Levels Up, Once Again

By Andrew Nestico on November 30, 2018

The numbers are incredible. According to The NPD Group,U.S. consumers spent $9.1 billionon gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is a...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

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