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Insights Subscription Marketing

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

Compliance Insights

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

Compliance Insights

A New Link in the Secure Data Supply Chain Note:This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification.You can download the...

Insights Programmatic Strategy Advanced TV

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

Insights

The numbers are incredible. According to The NPD Group,U.S. consumers spent $9.1 billionon gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is a...

Insights Nonprofit Strategy

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...

Insights Programmatic Strategy

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

Insights Subscription Marketing

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

Insights Modeling & Analytics Strategy Direct Mail

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

Insights Modeling & Analytics Strategy

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...