Company News Insights Modeling & Analytics Technology
First published by SAS
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Data GovernanceCompany News Insights Modeling & Analytics Technology
First published by SAS
Continue ReadingInsights Subscription Marketing Modeling & Analytics Strategy
As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
Continue ReadingInsights Industry News Programmatic Advanced TV
Addressable TV, politics, pricing and more
Continue ReadingSneak Peek at Habit Number 3: Your first party data is just the beginning.
Continue ReadingWith often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...
Continue ReadingAlliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...
Continue ReadingJoin us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...
Continue ReadingInsights Events Subscription Marketing
Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...
Continue ReadingThe Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...
Continue ReadingEfficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...
Continue ReadingAlliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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