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Topic: Insights

Insights

Key Insights from Winterberry Group’s 2016 Outlook

By Mitchell Eisenberg on January 18, 2016

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

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Insights

Four Take-aways from the State of the Union Every Marketer Should Know

By JoAnne Monfradi Dunn on January 13, 2016

The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done.The DMA recently released a blog...

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Insights

The Premium Value of Data – Recognized by Advertisers & Publishers Alike

By Mitchell Eisenberg on September 28, 2015

AsAdvertising Week 2015kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in real...

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