Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...
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Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...
Continue Reading
Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...
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The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done.The DMA recently released a blog...
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AsAdvertising Week 2015kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in real...
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Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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