Insights Subscription Marketing

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

Insights Modeling & Analytics Strategy Direct Mail

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...

Insights Modeling & Analytics Strategy

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

Insights

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Insights

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

Insights Strategy Direct Mail

Insights Nonprofit

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Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

Insights

The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done.The DMA recently released a blog...

Insights

AsAdvertising Week 2015kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in real...