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Topic: Industry News

Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...

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Insights Industry News Programmatic

3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this...

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Insights Industry News Programmatic Advanced TV

2020 Insights from Alliant’s Digital Team

By Chris Morse on December 30, 2019

Addressable TV, politics, pricing and more

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Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Clara Barnett on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...

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Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

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